18:00 - 18:45 “Brazilians, Europeans or North Americans? Which is the Profile of the Brazilian Resort Investor?”
A large number of European and Brazilian companies are developing big resorts along the Brazilian coast. Lots of residential units will be shortly in the market waiting for investors in second homes. Will the European market be capable of absorbing this very large offer? Can the United States and Canada be alternative markets for this type of product? Do Brazilians with high revenue invest in their own coast? Good sales and marketing strategies will be key for the success of the many projects currently underway. No question marketing is the most important challenge facing the developers of the beautiful Brazilian coast.
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